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Getting Ready for 2010
The beginning of each new year brings with it both challenges and opportunities and Home Healthcare services are not left out of this equation. If you are not careful you can be lost in the midst of the massive changes taking place in every aspect of your home healthcare service. . . . keep reading

Asking Questions the Right Way
As a home health service marketer, it may seem important that you spend your conversation time telling your story about your home health services, but it is also very important to develop the ability to ask good questions. . . . keep reading

Making the Most of your Advertising
What is the right venue for advertising your home healthcare services? The key to success is selecting the types of advertisement that reaches your target market. . . . keep reading

Potential Professional Home Health Care Referral Sources
Do you know who your potential professional referral sources are and how to connect with them in a successful manner? Perhaps you have connected with a few good professional referral sources but you really need to expand this to keep your business thriving. Let's expand our vision and see just what we can find. . . . keep reading

What is Your Marketing Plan?
Marketing home healthcare must go beyond a simple sales call or setting up and even attending a meeting. Although I believe we all would agree that is not always an easy task. For successful marketing it starts with your mission. Your mission should clearly state what results you are looking for and then setting up the strategy to get there. Once you have your mission established you must understand both the mission and the strategy to accomplish your mission. This becomes the backbone for your Marketing plan. . . . keep reading

Ready to Be at the Top?
In today's tough competition for home healthcare services, perhaps it is time to take a second look at your marketing plan. Whether your company is still on the launching pad or if you are ready to take your existing company to the next level regarding growth identifying fresh ideas is always a good idea. The question today is how to get to the top of home healthcare competition. . . . keep reading

The Influence of Home Health Care Nurses
A big marketing opportunity is just waiting to be utilized in your home health care service. Get your nurses involved to generate more referrals with their influence. . . . keep reading

Taking Your Home Health Care Services to the Next Level
Perhaps you have been in business for a while and have actually established your home healthcare service in a successful manner, but you are looking for ways to move your business to the next level. If you do have a successful business more than likely it was developed by a solid marketing plan. Yes, you are correct to get it to the next level will also take a solid marketing plan. This time you will need to use a little more creativity to reach beyond what you have already accomplished. . . . keep reading

Benchmarking
The pursuit for quality is anchored by staying alert of both the current and future needs of the customer, both patients and payers. Are you looking to maintain a successful home health care company? If so, it will depend upon your company's ability to be faster, better, and cheaper than your competition. The best tool to use in accomplishing this success is benchmarking. . . . keep reading

Expanded Services for Your Professional Referral Sources
When do you establish your partnership with your professional referral sources? Is it when the first referral is made or at the follow up visit? Neither of these is the correct answer. You must establish a partnership with your professional referral source prior to the first referral ever being made. We will look at some ways to accomplish this and set your home healthcare or in-home care service as the expert with credibility. . . . keep reading

In Relationship Sales..Learn How To D.A.T.E. Your Customers.
Michael Giudicissi
I was working with an agency administrator last week. He talked about a particular SNF that he was making sales calls to. This SNF had a sister facility across town that was giving him 3-5 referrals every month....yet this facility, with the same type of patients was giving him none. To make matters worse, he had a social relationship with the people at this facility, regularly seeing them out in the community at dinner and other events. . . . keep reading

Finding Great Homecare Sales Reps
Michael Giudicissi
Last month we discussed the cost of making a bad (or wrong) sales hire. While the costs of making such a hire are great....even greater is the potential loss of NOT hiring someone great while someone who is not-so-great is taking up space. This month we'll discuss WHERE to find potentially great homecare sales reps. . . . keep reading

Finding Great Homecare Sales Reps Part II
Michael Giudicissi
Last month, in part 1 of this series, we discussed the different "combinations" of experience you will come across in home healthcare sales. By now, you should have identified which "combination" you can effectively support so the question remains, where do I find these people? . . . keep reading

Manage Like A Federal Employee!
Michael Giudicissi
Just 2 weeks ago, I put on my Master Motivator Leadership course for a group of Federal agency directors and managers. The day was very productive, but there were times where I wasn't speaking the same language as my audience due to the fact that I'm not, nor have I ever been, an employee of the Federal government. . . . keep reading

The True Meaning of Mutual Value
Michael Giudicissi
I talk a lot about building referral relationships based upon "mutual value". The idea is, if I (as an agency) am going to build a long lasting relationship with you (a referral source), it is going to have to be good for both of us if it is to continue long term. . . . keep reading

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